The Guardian 2026-04-22-1
Why are respected film-makers suddenly embracing AI?
Every creative-tool revolution of the last thirty years — digital cameras, Auto-Tune, CG, stock photography, streaming — lowered the floor faster than it raised the ceiling; value accrued to platforms harvesting the output glut and to a shrinking tier of masters whose scarcity compounded. Generative AI repeats the pattern, with a twist: auteur adoption now functions as a cultural permission structure, giving studios reputational cover to degrade the mid-tier before the tool is actually good. The investable question isn't who builds the best creative AI; it's who owns the craft-provenance layer that lets the top tier monetize its scarcity.